Why Top Brands Use The 3 Word Blurb
Have you ever wondered why some brands touch your heart so quickly with such simplicity? One thing they know that will help you stand out is the three word blurb.
This is a secret formula that top brands I work with use to convey what they are about in 3 words.
What does this do you may ask? It tells your end consumer or retailer what you are about in 3 seconds. The attention span for people is so brief. That is why this is so important!
How The 3 Word Blurb Works Quickly
It is like a movie trailer that has 30 seconds to attract an audience to come see the full movie. For brands, you have possibly 5 seconds to capture your customers' attention.
It is a very competitive market and oversaturated. Lines compete in the spaces of Instagram, Pinterest, Newsletters, Videos, Collaborations, Influencers, Bloggers and more.
Some 3 Word Blurb Examples Are:
Ace & Jig - TEXTILE LOVE STORY
Anine Bing - OFF-DUTY MODEL
Clare V - UNDENIABLY FRENCH AESTHETIC
Shiva Rose - TOXIC FREE SKIN CARE
What Comes After The 3 Word Blurb
The blurb is the first thing a customer or retailer sees besides the logo and the main image. The lifestyle/culture of images and videos shown should be consistent with the blurb.
There is also the after blurb, which is the story of the designer and information on the product.
The blurb is the introduction that will set your brand apart and gain the interest for your customers to continue to read further into your product or line.
The point of the blurb is to excite people and grab their attention.
Passion rubs off on others… as well as authenticity.
People can read through what is true and not.
Being true to yourself and your customer with the information/product you give them is the key to success. This may begin with your core values.
What do you love? What is your why? And what gift do you want to give others?
When The 3 Word Blurb Is Your Messenger
When you think of your offering as a gift from a place that lights you up, then there is pureness and true value. The core foundation of a product or line must be conveyed in your message.
It can be more aesthetic driven, more sustainable, more wellness and health oriented or more craft driven.
There are many roads to take. It can be challenging, yet so gratifying to condense your whole brand into three words. It is possible and it will bring your brand and story to fruition quickly.
The best way to do this is to write down your core values and what your product or line is about.
Then, it’s like a game of Scrabble. You play with the words and distill them down into the top three, in an order that feels right and is intriguing for your brand.
Do not make this too general as these words should come from you and attract others. Knowing your customers and what makes them tick, while staying true to your offering is the key!
Just know that a great brand starts with a strong point of view. Enjoy sifting through litupbrand.com and my YouTube channel. I’m Lisa Elliot-Rosas and I can’t wait to hear about you’re brand.